Apple turns stores into classrooms

Apple's new store in Chengdu in China. All the shops are running coding lessons this week

468 stores as bases for lessons in using technology firm annual "Code Doom".

Craig Federighi, Apple's top executives, youth learners "closed a spark," wants to say.

He said: "isolation" geeky computer programmer, wants to dispel the image and he said, "Unlike the music, a very creative and unique source".

In computer coding, code-hour introductory lesson is an international project.

Operates in about 180 countries, the national government, and the technology in collaboration with the firm last year and 100 million people claimed to have been reached.

President Obama learning the code for Disney's Frozen

This technology data on behalf of Bill Gates and Sir Richard Branson and Microsoft, Google, Facebook and Amazon is like, US President Barack Obama and British Prime Minister David Cameron has supported.

Computer game Minecraft for this project is to create a special lesson.

Apple software engineers, developers and tutorials, workshops this year, communication and outreach project is supported with coding.

Mr. Federighi, who understand modern life, computer literacy are immersed in digital technology, has become an important states form.

Craig Federighi says being able to understand computers is as "fundamental as writing"

"These instruments are so much part of our lives wherever we are, we have the ability to write is necessary as the media have the ability to produce a computer in some form," he said.

He began to experiment with code while now, Apple's senior vice president of engineering software, Mr. Federighi he was 10 years old.

"Give me the first moment it was a revelation that is something that can feel that commands into a computer."

He "language and a way of thinking" should not be seen as programming. And many young people using the device while a great convenience, is the level of literacy programs, "to be able to say.

But, maybe that has something of an image problem.

"People sometimes very technical isolation and a preview of some of the programming. But programming, creative and social career appeared.

David Cameron brought the Hour of Code project to Downing Street last year

"This music is a very creative tool, and between people and musicians is a strong cross-program."

Charge, "grave injustice" geeky image, said: "Early programmers should be worn."

Mr. Federighi, as bases for training and education of Apple's global chain of showroom can be used to more frequent.

Apple's early roots, he says, education and computer technology is part of the classroom and saw a strong link with.

"This is good tool for moving between different types of young people" is the next stage of digital technology, he says, is difficult to predict can be used by students.

But reaction to learning about technology is nothing about.

Apple in the Big Apple: Mr Federighi says the shops should be used for more educational events

Educational technology and billion of spending any improvement in results, including a major report that there was no connection between the OECD to highlight.

"The value of technology in promoting adolescent mind is no question in my mind, but Mr. Federighi said.

"Like any other tool, you just throw it in the classroom, and do not consider how best to take advantage of this tool, and the old way on the table tried a new piece of technology If, it is no treatment.

"But when applied with technology capabilities is unprecedented."